Anametrix connects directly to your vendors as well as your internal data sources to enable you to get more out of your existing investments. Anametrix leverages API-based connections, batch data uploads as well as web-based data acquisition to bring together data from all customer engagement sources, including Web Analytics, email marketing, social media, search engine marketing, surveys, live chat, customer relationship management (CRM), marketing automation, U.S Census, and 3rd party research – just to name a few.
Anametrix consolidates and correlates information across multiple data sources in real-time. With Anametrix, you can analyze and visualize all of your data, as well as share your findings across the entire organization. Your business becomes more agile and efficient with access to timely information through predictive alerts, scheduled report delivery and social collaboration across departments. And naturally, you can access all this information anytime, anywhere, from any device.
When you bring together and analyze data from all your disparate sources, you gain – often for the first time ever – a holistic, 360-degree view into your marketing effectiveness. You find yourself answering questions you’ve never even thought to ask before. You might find out a certain low-priority product drives significant customer lifetime value, while a high-priority one actually results in customer service issues. You might learn a campaign delivers high ROI for one customer segment, but not for another. You discover new trends, hidden correlations, and even anomalies that may reveal new revenue opportunities.