Connect all your vendor data
Anametrix connects directly to your vendors as well as your internal data sources to enable you to get more out of your existing investments. Anametrix leverages API-based connections, batch data uploads as well as web-based data acquisition to bring together data from all customer engagement sources, including Web Analytics, email marketing, social media, search engine marketing, surveys, live chat, customer relationship management (CRM), marketing automation, U.S Census, and 3rd party research – just to name a few.
Analyze across multiple channels
Anametrix consolidates and correlates information across multiple data sources in real-time. With Anametrix, you can analyze and visualize all of your data, as well as share your findings across the entire organization. Your business becomes more agile and efficient with access to timely information through predictive alerts, scheduled report delivery and social collaboration across departments. And naturally, you can access all this information anytime, anywhere, from any device.
Reveal new revenue opportunities
When you bring together and analyze data from all your disparate sources, you gain – often for the first time ever – a holistic, 360-degree view into your marketing effectiveness. You find yourself answering questions you’ve never even thought to ask before. You might find out a certain low-priority product drives significant customer lifetime value, while a high-priority one actually results in customer service issues. You might learn a campaign delivers high ROI for one customer segment, but not for another. You discover new trends, hidden correlations, and even anomalies that may reveal new revenue opportunities.
How we fit into your organization
Anametrix accommodates your existing workflows and processes. Complementing your current marketing investments, we deliver solutions tailored to each of your stakeholders:
- New truths empower marketing decision-makers
- Predictive alerts help managers course-correct in a fraction of the time
- Scheduled, customized reports provide buy-in from executives
- API access lets your staff build powerful new integrated tools
- Bi-directional Excel integration helps your analysts become more efficient and focus on delivering more strategic and impactful insights
Best of all, Anametrix digital analytics is 100% cloud-based. There’s no software or hardware to install or manage, and you can be up and running in a fraction of the time, without requiring IT support. We provide dedicated client service management and training to ensure that everyone in your organization has the best possible experience and will use Anametrix to become more effective at what they do.