Effective Measurement and Analytics in a Multichannel World Taming the Many-Headed Digital Marketing Beast Gary Angel, President and CTO, Semphonic The CFO in the Age of Digital Analytics The Changing Roles in a Changing World Jeff Chase, CFO, Anametrix Inc. Understanding the Anametrix Cloud-based Analytics Platform Leveraging a Multi-Tenant Architecture Anders Olsson, CTO and Co-Founder, Anametrix Inc. Anametrix Digital Analytics Data Security & Client Privacy Anders Olsson, CTO and Co-Founder, Anametrix Inc.