Improve campaign effectiveness
Do you know which online campaigns are not just driving website traffic but actually resulting in qualified leads and revenue? Can you tell which email campaigns are bringing in prospects with higher conversion-to-purchase rates vs. just high click-through rates? With Anametrix, you can. Connect the dots between your web analytics, ad serving, email, marketing automation, and CRM vendors. Identify the best performing campaigns, while more accurately attributing revenue to appropriate marketing channels.
Lower acquisition costs
Can you easily determine the ROI of each campaign, by product line, demographic or geographic targeting? Do you know how social media and other inbound marketing efforts are affecting your outbound marketing effectiveness? With Anametrix you can correlate how social engagement is increasing outbound marketing conversion rates to drive down customer acquisition costs. You can see which campaigns and acquisition sources are more effective for certain products and customer segments to improve resource allocation and increase your overall marketing ROI.
Drive market penetration
Do you know how each campaign impacts market share for specific products within specific geographies? How do demographic differences account for variations in market penetration rates? How do you stack up against your competition for each product and target audience segment? Anametrix will enable you to uncover trends and relationships that will help improve your market penetration. You will gain the holistic market intelligence necessary to improve your key performance indicators (KPIs) today – and predict the success of future campaigns.
Accelerate new product adoption
How do you measure the success of a product launch? Are there geographical and demographical differences in product adoption rates? Do you know which new messages and campaigns are resonating with your target audience to drive up purchases? How do your penetration rates compare to your competition? Anametrix allows you to segment and correlate your marketing data across any relevant dimension. Now you can determine the right messages, the highest ROI campaigns, and the best acquisition sources to drive new product adoption for each and every one of your audience segments.
Increase customer retention
What are the primary issues driving call center/CRM activity, and how do they correlate with live chat disposition? Do you know which customer retention efforts resonate best with your existing buyers? How do customer satisfaction scores correlate to purchase and repeat purchase behavior? Anametrix enables you to make sense out of all your customer interactions across multiple engagement channels, and over time, to improve customer retention rates.
Improve ad monetization
The once crisp line between content and advertising is becoming increasingly blurred. Which metrics do you focus on to measure the reach and engagement effectiveness of your content to improve your ad monetization? Visitors, clicks, time on site, video views, app installs, shares? What is the social influence of those who engage with your content? Anametrix can help you optimize the contextual relevance of your ads and increase your viral reach to deepen content engagement, and ultimately, improve ad revenue.