What is Anametrix Campaign Analytics?

Anametrix Campaign Analytics gives you easy access to advanced marketing analytics and a powerful decision-support framework for evaluating multichannel campaign results. Our solution produces a real-time, holistic view of campaign performance across the entire marketing mix. You can now easily measure the impact of both traditional and digital media buys and company-owned assets like websites and Facebook pages. You gain an understanding of the interrelationships of social metrics like mentions, sentiment and virality.

Benefits

Evaluate how the entire multichannel marketing mix is performing across campaigns, geographies and devices instantly
Optimize marketing campaigns with real-time insights into campaign performance
Easily compare campaign metrics including cost per acquisition (CPA), customer retention, virality, customer lifetime value and return on marketing investment (ROMI)
Determine the best allocation of resources to optimize ROMI and uncover new revenue opportunities

Screenshots

  • anametrix campaign comparison by state
  • anametrix email channel insight
  • anametrix campaign performance overview
  • anametrix social insights
Discover the possibilities.
Get your personalized demo.