Effective Measurement and Analytics in a Multichannel World

Taming the Many-Headed Digital Marketing Beast

by Gary Angel, President & CTO, Semphonic

The CFO in the Age of Digital Analytics

The Changing Roles in a Changing World

by Jeff Chase

Understanding the Anametrix Cloud-based Analytics Platform

Leveraging a Multi-Tenant Architecture

by Anders Olsson, CTO, Anametrix

Anametrix Digital Analytics

Data Security & Client Privacy

by Anders Olsson, CTO, Anametrix

Web Analytics

Anametrix Web Analytics is the industry’s most scalable and flexible web analytics solution, with a robust set of features.

Social Analytics

Anametrix Social Analytics unifies all your social data in one place and lets you quantify the value of earned media by analyzing and correlating key marketing metrics…

Campaign Analytics

We’ve built the reporting capability based on deep understanding of campaign dynamics and customer acquisition.

Predictive Analytics

Anametrix Predictive Analytics enables marketers and analysts to not only predict the future, but to create desired outcomes using sophisticated forecasting…

Retail Analytics

Anametrix Marketing Analytics for Retailers delivers broad capabilities to improve marketing effectiveness

Mobile App

Using Anametrix Mobile App, marketers can access up-todate insights on marketing performance anytime, anywhere, from any device!

Microsoft Excel Add-in

Marketers gain true bi-directional data access between Excel and the multichannel data in the Anametrix digital analytics platform.

Collaboration

Anametrix Collaboration is a native feature enabling marketers to streamline how these business insights are shared within designated teams or throughout the company.