At Anametrix, our vision is to become the wheelhouse of all data, the one place where marketers can see, analyze, and act on the data they have – whatever the data is and wherever it comes from. The biggest challenge companies have in marketing today is that everything lives in silos. The marketing organization now includes web analysts, social media community managers, and email marketing teams – who all leverage different tools to manage the effectiveness of their own operations. But you don’t invest all your marketing dollars in just one channel; so why would you want to “optimize” departments as if they were islands. If the marketing team is doing a bulk of their analysis in their separate silos, tapping into disparate data sources and tools to try to make sense out of the mountain of data, they will miss opportunities and waste considerable amounts of time looking for the needle in the haystack…in an ever-larger haystack! The key is connecting all your vendor and internal data to gain a 360-degree view into your prospects and customers – and answer questions you’ve never even thought to ask before! You need a unifying perspective. That’s how you truly improve marketing effectiveness and impact.
When the vast amount of customer and market-facing information is pulled together and analyzed smartly, it can provide unprecedented insights to reveal entirely new revenue opportunities. That’s where Anametrix comes in: We transform basic raw data into something that’s going to make the marketers’ lives considerably easier. Faster decision-making. More efficient allocation of resources. Better customer acquisition practices. Higher lifetime value. And, we firmly believe this approach will become nearly universal, because the companies that don’t use real-time analytics won’t survive!