Anametrix Acquires Cloud-Based Business Analytics Service Provider, Nordic Research Corporation

SAN DIEGO — March 17, 2010 — Anametrix announced the completion of its acquisition of Nordic Research Corporation, an independent business analytics technology provider. This acquisition significantly extends Anametrix’s ability to deliver cloud-based information visualization and predictive modeling of multiple online, offline and external databases. As part of the agreement, Nordic Research founder Anders Olsson joins Anametrix as Chief Technical Officer.

Prior to founding Nordic Research, Olsson’s background includes over 15 years of extensive web-based technology experience. As System Architect at WebSideStory and Omniture, he directed product development with advanced data collection and visualization products. Olsson’s veteran involvement with data exchange APIs and e-commerce analytics led to his innovative cloud-based business analytics system architecture.

As Chief Technical Officer, Anders Olsson spearheads Anametrix’s product strategy and technical direction.

“Anders and I worked closely together at WebSideStory. The opportunity to build a billion dollar business analytics company with this visionary industry expert is an exciting deja vu,” stated Blaise Barrelet, CEO. “Anders’ deep knowledge of multi-channel data acquisition and processing combined with his proven ability to globally scale cutting-edge user interface and interaction technologies will accelerate Anametrix solutions deployment.”

“I am pleased to drive the technology vision at Anametrix,” said Olsson. “The opportunity to define an industry with a leader of Blaise’s background, experience, and track record is game changing; together we will rapidly expand the Anametrix brand to the benefit of our existing and future customer base.”

The Anametrix cloud-based business analytics platform provides organizations with real-time access to multiple data sources including customer relationship management (CRM), enterprise resource planning (ERP), social media, search engine marketing (SEM), video & audio, e-commerce, and web analytics.

Financial details of the acquisition transaction were not disclosed.

About Anametrix
Anametrix, Inc. is a privately funded next generation business analytics company whose technology is delivered via Software as a Service (SaaS). A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives. Founded in 2009 by analytics industry expert Blaise Barrelet, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data. Self-directed business insights are readily accessible across organizations, from sales staff to C-level.


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