• Ensighten Acquires Anametrix On Heels Of TagMan Acquisition

    Oct 15, 2014
    Media PostOn the heels of the TagMan acquisition in March, Ensighten on Wednesday announced that it has added Anametrix to its marketing tool chest. The platform analyzes data across paid, owned and earned media to help marketers make optimization decisions. Financial terms of the agreement were not disclosed.
  • No need to re-invent the wheel for big data, says IT director

    June 6, 2014
    IT World CanadaIt will mark the end of a frenzied first phase of overhauling the advertising network’s IT infrastructure to handle big data applications to give advertisers a better look at the return on their investment, particularly its online site.
  • Nuts & Bolts – Case Study : U-T Makes Digital Look Good on Paper

    June 2, 2014
    Target Marketing“Our salespeople were coming to us and saying, ‘Hey, we want to book this.’ And I’d say, ‘Sorry, there’s no inventory left.’ And every time we turn away an advertiser or money, it’s obviously a big issue.”
  • 2014 Cool Companies Announced

    May 29, 2014
    San Diego Venture Group - Cool CompaniesWe will be showing our solutions to 700+ attendees and 100+ VCs at Venture Summit 2014!
  • 40+ Ways to Improve Your Digital Strategy in 2014, Part Three

    April 2, 2014
    Online Marketing InstituteWelcome to part-three of the top digital educators series. This part is focused on digital marketing as a whole, including data, search, and integrated strategy. If you missed part one and two, read about what top OMI strategists had to say about the future of social media, and part-two focused on best practices for B2B marketers in 2014.
  • Releases validate business contacts, provide stronger analysis

    October 16, 2013
    BizReport“News and entertainment media companies require sub-second, real-time performance analytics, and that is why so many have become Anametrix clients,” said Pelin Thorogood, Anametrix CEO.
  • 3 Questions with Anametrix’s Pelin Thorogood

    August 28, 2013
    BizReportWe all know that consumers browse, shop and buy today across numerous digital and traditional channels – using whatever device is at hand. That’s made the marketer’s job much more complex. That complexity comes not just because of the proliferation of channels, but the fact that they are all interrelated. In short buyers no longer take a clear path to purchase.
  • Wearable technology, better targeting are game-changers for holiday 2013: ETail East exhibitors

    August 14, 2013
    Mobile MarketerMobile Marketer’s Lauren Johnson asked attendees and exhibitors at the conference, “What will be the No. 1 game-changer this holiday season for mobile?” Here is what they had to say.
  • Anametrix Platform Enables Real-Time Collaboration On Marketing Campaigns

    July 2, 2013
    Retail TouchpointsRetailers are implementing solutions that facilitate real-time communication among team members. These collaboration tools empower team members to discuss projects in an integrated and organized fashion, rather than wasting time managing siloed messages and email chains.
  • Hot List: Marketing Gets Holistic

    July 1, 2013
    DM NewsMultichannel marketing should be more than marketing using multiple channels at the same time. It should be a holistic approach to using several channels cohesively and in tandem to communicate with customers where and when they prefer, with relevance and in context.
  • What big data offers business

    June 24, 2013
    San Diego Source | The Daily TranscriptBig data is the name given to the masses of information gleaned in today’s digital world, including many of our own activities. Whether we make a call, visit the Internet or make a purchase, these activities are generating digital information at enormous rates.
  • Bridging the Social Chasm

    June 20, 2013
    Servant Of ChaosWhen IBM’s Center for Business Value released its 2011 report into the relationship between social media, marketing and brands, it revealed a “perception gap”. On the one hand, marketers had an understanding that their connected consumers “wanted” or even “expected” a certain style of interaction through social media. And on the other hand, there was the hard reality of what those customers actually wanted. The gap between the two was the distance between two competing realities.
  • Marketing News Bytes: June 13, 2013

    June 13, 2013
    DMNewsNews Bytes Roundup including – Anametrix Announces Social Analytics Solution.
  • Internet Retailer Event Draws Record Attendance

    June 10, 2013
    Retail TouchpointsThere was a palpable positive energy circulating throughout the 2013 Internet Retailer Conference & Exhibition (IRCE) in Chicago last week. Attendance was up by more than 1,000, according to show producers, reaching 9,500, with close to 600 exhibitors.
  • Social Media Briefs: Pinterest, Yahoo Update Search, Anametrix Socializes Data

    June 7, 2013
    CMSwireThe first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look.
  • Anametrix Introduces Social Analytics

    June 6, 2013
    EcontentAnametrix, a cloud-based, real-time marketing analytics platform, introduces Anametrix Social Analytics. This solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics and comparing it to paid and owned media.
  • Anametrix Introduces Social Analytics

    June 5, 2013
    destinationCRMAnametrix, the first cloud-based, real-time marketing analytics platform, today unveiled Social Analytics, a solution designed to collect multichannel social media data and allow marketers to evaluate ROI by analyzing reach, engagement, and conversion of earned media in comparison to paid and owned media.
  • New comScore, Anametrix tools offer brands more analysis

    June 6, 2013
    BizReportIt isn’t enough for a business to have a web or social media presence. Brands need to be able to analyze how their presence is influencing consumers, across platforms and across screens. Two new tools help to do exactly that.
  • How Entrepreneur Friendly are the Top 10 Startup Hubs?

    May 14, 2013
    EntrepreneurSilicon Valley, Boston, Los Angeles, and New York’s Silicon Alley can all boast about their status as top startup hubs for venture capital investment. But when it comes to ease of launch, some of these top cities were found wanting.
  • AFAIK: Anametrix, 22squared, Synthesio, Bodog, Spongecell, Digital Element, YUDU, Chute

    May 8, 2013
    adotasAnametrix announced that 22squared, the fifth-largest, full-service, independent advertising agency in the U.S., will use the Anametrix real-time marketing analytics platform to optimize results reporting and increase return on marketing investment for its clients. The agency’s roster of iconic brands includes Baskin-Robbins, Buffalo Wild Wings, and Shoe Carnival. The agency will white-label the Anametrix solution as part of its patented 22view℠ product line. Southeast Toyota Distributors will be the first 22squared client to use the solution.
  • Why predictive analytics matters

    April 30, 2013
    CMOPredictive analytics has become a buzzword for marketers on the quest to get to know their customers better, but how do CMOs utilise this methodology and the latest technology innovations to maximum benefit?
  • Anametrix sets up advisory board

    April 26, 2013
    Research Magazine (UK)Cloud-based marketing analytics platform Anametrix has announced the appointment of three analytics and social business experts to its advisory board. Jay Baer, Huw Griffiths and Jim Sterne have joined Eric Otterson on the advisory board, which will offer strategic insight and guidance to the company.
  • Profitable Newspaper: Hold the Presses!

    April 25, 2013
    ClickZI shouldn’t have been surprised. I mean, transparency, data, and customer centricity have always been the pillars upon which I’ve built my philosophy of better products, better marketing, better business. But you could have snapped a photo of me with my mouth hanging open as I listened to Joseph Gordon, director of research at the San Diego Union-Tribune, present at the eMetrics Summit in San Francisco last week.
  • Ad releases offer additional online options

    April 19, 2013
    BizReportFirst, from cloud based analytics hub Anametrix is releasing Anametrix Collaboration, a tool that will allow sales teams or offices to collaborate throughout the lifespan of a campaign. Through the dashboard team members can share reports and insights while creating collaborative assignments for the project.
  • Startup Communities Are Messy: Highlights & Slideshow with Brad Feld

    April 11, 2013
    XconomyIt’s one thing to read a leading tech investor’s new book on building entrepreneurial ecosystems, and another thing altogether to host him in a sweet living room art gallery with a couple dozen of San Diego’s tech leaders, investors, and entrepreneurs.
  • From CMO to CEO: Anametrix’s Pelin Thorogood

    March 07, 2013
    CMOThe number of marketers who have made it to CEO is still in the low percentages, but with the right mix of data-driven marketing and customer focus any CMO can reach the top job. The average tenure of a CMO has risen dramatically in recent years, leaping from just 23 months in 2006 to 43 months in 2011, according to Spencer Stuart’s 2011 CMO report. Although CMOs still don’t last as long in their positions as their C-level counterparts, the increase is seen by many to signify a CMO’s legitimacy to ultimately taking the top job: CEO.
  • Is Data the New Media?

    March 04, 2013
    EContentDigital data has not only gotten “big,” as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that…
  • Casting a Wide Net, Anametrix Offers Big Clients Holistic Analytics

    February 26, 2013
    XconomyAs an estimated 2,000 online retailers gather in Palm Desert, CA, today for the eTail West Conference, San Diego’s Anametrix says it’s introducing a new mobile app to give its corporate clients mobile access to cloud-based analytics data about their customers.
  • Anametrix Marketing Analytics Debuts iOS, Android, BlackBerry Apps

    February 26, 2013
    CMSWireAs 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry…
  • What to expect at next week’s eTail West conference

    February 22, 2013
    Mobile MarketerOnline and multichannel retailers will meet at Worldwide Business Research’s eTail West conference in Palm Desert, CA, next week to network and discuss the state of digital retail. Here is a preview of what attendees can expect…
  • How Digital Analytics Help Marketers Conquer Data Silos: Inside Scoop with Anametrix CEO Pelin Thorogood

    February 20, 2013
    Customer ThinkCustomerThink Founder/CEO Bob Thompson interviews Pelin Thorogood about digital analytics; why marketers must solve data silo problems; and the role Big Data…
  • Anametrix has hired ex-WebSideStory executive and Tealium co-founder Olivier Silvestre as VP of client success

    February 8, 2013
    AdotasSilvestre will lead Anametrix’s efforts in ensuring clients drive full business value with their marketing campaigns, including lowering customer-acquisition costs, increasing customer…
  • Customer-Centric Thinking: A Collaboration of Man and Machine

    February 6, 2013
    Cutomer ThinkOf the five habits of customer-centric leaders, I suppose Think is my favorite. Maybe it’s because of my analytic bent from an early age, leading to a degree in Mathematics and an MBA which emphasized statistical analysis and operations research. I’ve always been intrigued about how to solve complex problems with methodologies and tools.
  • The Battle for Sexy

    January 25, 2013
    Direct Marketing NewsIt used to be that the creative side of marketing was the sexy side of the business—the glamorous side that got all the attention. Sure, great creative is still sexy, but data is giving creative a run for its money. In fact, back in October Harvard Business Review proclaimed data scientist to be “The Sexiest Job of the 21st Century.” Today you…
  • Anametrix Launches Plug-in for Excel

    January 24, 2013
    destinationCRMAnametrix, a cloud-based data analytics platform, today launched the Anametrix Plug-in for Microsoft Excel to give users a bidirectional exchange between all of their data connection points and one of their preferred places for reports and calculations. Using Anametrix, a marketer, brand manager, business analyst, or a person in…
  • Anametrix Names CMO Thorogood as CEO, Replacing Founder Barrelet

    January 9, 2013
    XconomyAfter three years at the helm of San Diego analytics startup Anametrix, founder Blaise Barrelet has stepped aside as CEO, succeeded by Pelin Thorogood, the company’s chief marketing officer and a 20-year marketing and analytics strategist. Anametrix already is a global provider of Web-based marketing analytics for B2C companies.
  • From Big Data Science to Big Data Action

    November 29, 2012
    Servant of ChaosWhile analytics have been available to businesses for decades, but it has largely been the domain of business analysts and researchers. The rise of big data now places analytics firmly in the marketers court. Earlier in the year, a CMO Council and SAS report indicated that only 26% of marketers leverage customer data and analytics to improve decisions, targeting and personalisation.
  • Industry Experts Predict the Top 5 Digital Marketing Trends for 2013

    November 23, 2012
    AdotasWith the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and efficiently managing the tags that drive the analytic insights. Below are a few predictions from industry experts on what’s coming up in 2013, courtesy of Tealium.
  • Case In Brief: UT San Diego Goes on the Record on Relevancy

    November 14, 2012
    1to1 MediaSavvy organizations are listening to their customers to determine whether they’re delivering the products or services that these clients expect and using these insights to make changes. In turn, business leaders are relying heavily on analytics to better understand the information that their customers are sharing with them.
  • So many channels, so few quality leads

    November 01, 2012
    Direct Marketing NewsWant to reach prospects and cultivate leads? The choices are overwhelming. Surveys and anecdotes extol everything from Pinterest boards to sandwich boards as the best way to attract new business. Even radio logged back-to-back years of overall spending growth in 2010 and 2011 after falling from 2007’s record levels. Simply put, there aren’t enough hours in the day or enough dollars in anyone’s marketing budget to take full advantage of every lead-generation opportunity available today.
  • Anametrix Attracts More Funding, Launches Campaign Analytics Tool

    October 9, 2012
    CMS WireAs you may have noticed, the analytics sector is exploding, making it a worthwhile investment, especially for companies like Anametrix, which built its platform from the ground up. Anametrix also has had some considerable experience (and success) employing its analytics platform within a few fortune 100 companies, which ranked among the various reasons that TVC Capital decided to invest in Anametrix.
  • Anametrix Debuts Campaign Analytics Tool

    October 9, 2012
    destinationCRMAcknowledging that marketers are seeking ways to analyze and understand the results of their multichannel campaigns, analytics platform provider Anametrix unveiled today its new Campaign Analytics product. The cloud-based technology, which is powered by the Anametrix platform, collects data from sources like Facebook, Twitter, LinkedIn, email, mobile sites, etc. which is then analyzed and visually displayed.
  • Hitbox Alum Raise $4.4 Million For Analytics Startup Anametrix

    October 9, 2012
    TechCrunchAnametrix was founded in 2009 and in 2010 it acquired Nordic Research Corporation, an analytics company founded by former WebSideStory system architect Anders Olsson. Olsson is now CTO of Anametrix and is considered a co-founder. Other WebSideStory alum at Anametrix include chief marketing officer Pelin Thorogood and general counsel/VP of corporate development Michael Christian.
  • Anametrix raises $4.4 million from TVC Capital to expand its real-time digital analytics platform

    October 9, 2012
    The Next WebReal-time digital analytics platform Anametrix just raised $4.4 million in Series A funding from TVC Capital. The company plans to use its new investment to bring in more resources to overcome the growing demand by their customers for marketing analytics.
  • Anametrix nabs $4 million to bring predictive analytics to marketers

    October 9, 2012
    VentureBeatAnametrix says it wants to help CMOs and lower-level marketing professionals increase their ROI, and better-target their email and social media outreach. The technology collects data from any source such as Facebook, Twitter, LinkedIn or community forums, which is analyzed and visually displayed. The idea is that with a better understanding of the data, marketers can uncover new revenue opportunities.
  • The Daily Start-Up

    January 17, 2012
    The Wall Street JournalAnametrix, the newest company from the team behind WebSideStory, one of the earliest website analytics companies, has landed $4.4 million in new funding. The San Diego-based company sells a visualization and analysis tool that pools marketing performance data from the websites, email, online advertising and other channels. Anametrix, founded in…
  • Anametrix Adds Jim Schnepp as Chief Revenue Officer

    October 9, 2012
    Cutomer ThinkAnametrix, the first cloud-based, real-time digital analytics platform, appoints enterprise software sales veteran Jim Schnepp as its Chief Revenue Officer. Schnepp will enable the rapidly growing company to expand its global footprint by fulfilling increasing customer demand for digital analytics.