March 29, 2012
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Anametrix joined the Digital Analytics Association (DAA) to help shape the evolution of the digital analytics industry. The team behind Anametrix was the same team behind WebSideStory, the pioneer of web analytics and a founder of the Web Analytics Association. Anametrix was originally created under a similar principle as the DAA: that digital analytics is a natural evolution of web analytics. |
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April 8 , 2011 |
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CMSWire showcases recent Anametrix developments including securing another round of funding, this time through private investor Walter G. Kortschak, who specializes emerging technology companies, and is probably best known for leading Summit’s US$ 30 million equity investment in WebSideStory as well as his involvement in the initial fundings for McAfee and Intel. CMSWire also discusses the joining of Corporate Counsel and VP of Corporate Development Michael Christian, who worked closely with Kortschak at WebSideStory. Lastly, CMSWire discusses the latest version of Anametrix’ cutting-edge InstaVista marketing intelligence solution. |
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February 1, 2011 |
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National Retail Federation (NRF)’s STORES Magazine discusses how leading beverage retailer BevMo! leverages Anametrix (providing ARTS-compliant analytics) to turn “clicks and bricks” data into actionable business insights, empowering better enterprise strategy and decision-making. |
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January 11, 2011 |
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Drinks Beverage Review discusses how one of the leading beverages retailers, BevMo!, uses InstaVista™ as an integral part of its new retail technology initiative to improve the customer experience while providing management a 360 degree view of its operations. |
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December 20, 2010 |
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ChiefMarketer discusses how traditional e-mail metrics like open and click-through rates can be misleading, and how firms use InstaVista™ to gain new levels of insight into their e-mail marketing campaigns to increase effectiveness, ROI, and customer engagement |
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November 15, 2010 |
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Direct Marketing News showcases how InstaVista™ empowers iPost, a leading e-mail service provider, to offer key insights and new competitive advantages for its clients by integrating e-mail campaign data with other offline and online data.
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July 15, 2010 |
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Improving lead quality through better business intelligence The lead generation best practices guru, Georges Merx, discusses how InstaVista™ helps internet marketing firms and their clients improve lead quality and conversion.
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July 2, 2010 |
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SoCalTech, the leading regional high-tech news resource, discusses how San Diego’s top local media company chose to migrate from Omniture to Anametrix to go beyond basic web analytics. The InstaVista™ platform helps publishing firms improve marketing processes, customer engagement, and ROI.
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June 24, 2010 |
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MrWeb, the world’s busiest daily news and jobs service for market research professionals, showcases the rapid growth of Anametrix in Europe, Asia, and Australia. |
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April 12, 2010 |
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Computer Business Review, a leading high-tech magazine for Europe’s business technology elite, showcases a new version of InstaVista™, with improvements in security and access controls, interactive data segmentation, and dynamic graphics. |
