Executive Profiles
Blaise Barrelet
Co-Founder and Chief Executive Officer

Blaise is the co-founder, CEO and Chairman of Anametrix, a digital analytics innovator. A serial entrepreneur with a 25-year track record in building successful technology companies, he is a recognized trailblazer in the Web and digital analytics sectors. Blaise has a passion for developing innovative solutions that empower organizations to make data-driven business decisions, and plays a very active role in driving Anametrix’ product and go-to-market strategy. In the mid 1990s, Blaise founded and was the first CEO of WebSideStory, the Web analytics industry pioneer. WebSideStory had a successful IPO in 2004, and after merging with Omniture in 2007 was acquired by Adobe Software for $1.8B in 2009.

Anders Olsson
Co-Founder and Chief Technical Officer

As the co-founder and CTO, Anders Olsson leads Anametrix’ product strategy and technical direction. He has more than 15 years of technology and strategy experience. Using that experience, Anders has employed completely new methods to build a system for collecting and visualizing data that sets his technology apart from the other players.

Anders previously served as the System Architect at WebSideStory. There, he developed the company’s data collection and visualization products and led product design and development. Among other key accomplishments, he created the company’s data exchange APIs and e-commerce analytics solutions.

Anders received his Masters degree in Computer Science from San Diego State University and his Bachelor’s degree from University of Borås, Sweden.

Jeff Chase
Chief Financial Officer

Jeff Chase has been helping high-tech startups in executive roles since 2003. Most recently, he was CFO of Qspeed Semiconductor, which was successfully sold to Power Integrations. Prior to Qspeed, Jeff was CFO for Asoka USA, a power line communications adapter company, Aurora Systems, Inc., a fabless semiconductor LCOS technology company, and Intransa, an iSCSI storage device company.

Jeff is a seasoned veteran in public companies as well, serving as VP of Finance at Cutera, Inc., Treasurer at Echelon Corporation and as an executive in finance at JDS Uniphase Corporation. In addition, he helped take ETEK Dynamics public in 1999. Jeff began his long-standing career in finance with positions at 3Com Corporation, Rolm Corporation, Deloitte and Touche SF and KPMG Honolulu.

Michael Christian
General Counsel and Vice President of Corporate Development

As General Counsel and VP of Corporate Development, Michael Christian provides legal guidance to the company and participates in its strategic transactions. Michael brings extensive experience in analytics and online delivery models from his near decade of work with WebSideStory/Visual Sciences/Omniture. He led much of the negotiation and legal work that took the web technology company from a bootstrapped start-up through three private fundings (over $40M in the aggregate) and a very successful IPO, followed by two major acquisitions and finally a merger into another company.

As an attorney, Michael has also worked with Baker & McKenzie, Banque Worms (a national French commercial bank), and as a special advisor to the Minister of Finance of Poland. Michael holds a JD degree from the Harvard Law School and a BA from UCSD where he was a Regents’ Scholar and graduated with highest honors.

Marcie Gately
Vice President of Worldwide Sales

Marcie Gately leads not only the sales organization, but also the conception, delivery and adaptation of Anametrix services for all prospects and clients. Marcie has a wealth of knowledge regarding technology life cycles, and particularly SaaS / Cloud delivery models, having formerly worked with WebSideStory, ProfitLine, Active.com, and Entriq (now Irdeto).

With over sixteen years of high tech industry success, including two executive roles, Marcie has advanced the usage of analytics to improve visibility, reduce costs and grow revenues within complex global networks. Emphasizing total client satisfaction, Marcie has provided strategic direction for numerous top brands, including Starbucks, Viacom, ESPN, Discovery Channel, FedEx, and Disney.

Gilles Godard
Vice President of Human Resources

Mr. Godard brings nearly 15 years of administration and human resources management experience to Anametrix. He is responsible for finances and accounting as well as hiring practices, putting in place infrastructure to manage the growth of the company and establishing operational procedures and policies. He is instrumental in establishing the corporate culture, as well as managing the benefit programs.

Mr. Godard brings a multidisciplinary background to Anametrix, including education, not-for-profit, operations and IT, as well as technology. Prior to joining Anametrix, Gilles was employed at WebSideStory, where he was director of operations.

He holds an MBA from Université Paris IX Dauphine, one of the leading European university for finance and business management.