Filter by Tag:
- All
- Advertising
- Andrew Edwards
- Big Data for Marketers
- Blaise Barrelet
- Case Study
- Collaboration
- Company News
- Constellation Group
- Convergence Analytics
- Conversion
- Customer Journey
- Customer Lifetime Value
- Customer Retention
- Data Scientist
- Excel
- Expert Opinion
- Gamification
- Gavin Heaton
- How To
- Jim Sterne
- Lead-Generation
- Marketing Mix Allocation
- Metrics
- Mobile
- Multichannel Marketing
- Pelin Thorogood
- POE Media
- Predictive Analytics
- Product News
- Real-Time Analytics
- Right-Time Marketing
- ROMI
- Segmentation
- Targeting
- U-T San Diego
-
Profitable Newspaper: Hold the Presses!
April 25, 2013
I shouldn’t have been surprised. I mean, transparency, data, and customer centricity have always been the pillars upon which I’ve built my philosophy of better products, better marketing, better business. But you could have snapped a photo of me with my mouth hanging open as I listened to Joseph Gordon, director of research at the San Diego Union-Tribune, present at the eMetrics Summit in San Francisco last week. -
Ad releases offer additional online options
April 19, 2013
First, from cloud based analytics hub Anametrix is releasing Anametrix Collaboration, a tool that will allow sales teams or offices to collaborate throughout the lifespan of a campaign. Through the dashboard team members can share reports and insights while creating collaborative assignments for the project. -
Startup Communities Are Messy: Highlights & Slideshow with Brad Feld
April 11, 2013
It’s one thing to read a leading tech investor’s new book on building entrepreneurial ecosystems, and another thing altogether to host him in a sweet living room art gallery with a couple dozen of San Diego’s tech leaders, investors, and entrepreneurs. -
Navigating the Challenging Path From Big Data to Big Impact
March 13, 2013Big data is never far from mind in business these days. So it was not surprising that the topic was front and center at this year’s Montgomery Technology Conference. At the “Monty,” as it is affectionately nicknamed, I had the opportunity to take an active role … -
Is Data the New Media?
March 04, 2013
Digital data has not only gotten “big,” as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that… -
Casting a Wide Net, Anametrix Offers Big Clients Holistic Analytics
February 26, 2013As an estimated 2,000 online retailers gather in Palm Desert, CA, today for the eTail West Conference, San Diego’s Anametrix says it’s introducing a new mobile app to give its corporate clients mobile access to cloud-based analytics data about their customers. -
Anametrix Marketing Analytics Debuts iOS, Android, BlackBerry Apps
February 26, 2013
As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry… -
What to expect at next week’s eTail West conference
February 22, 2013
Online and multichannel retailers will meet at Worldwide Business Research’s eTail West conference in Palm Desert, CA, next week to network and discuss the state of digital retail. Here is a preview of what attendees can expect… -
How Digital Analytics Help Marketers Conquer Data Silos: Inside Scoop with Anametrix CEO Pelin Thorogood
February 20, 2013
CustomerThink Founder/CEO Bob Thompson interviews Pelin Thorogood about digital analytics; why marketers must solve data silo problems; and the role Big Data… -
Anametrix has hired ex-WebSideStory executive and Tealium co-founder Olivier Silvestre as VP of client success
February 8, 2013
Silvestre will lead Anametrix’s efforts in ensuring clients drive full business value with their marketing campaigns, including lowering customer-acquisition costs, increasing customer… -
Customer-Centric Thinking: A Collaboration of Man and Machine
February 6, 2013Of the five habits of customer-centric leaders, I suppose Think is my favorite. Maybe it’s because of my analytic bent from an early age, leading to a degree in Mathematics and an MBA which emphasized statistical analysis and operations research. I’ve always been intrigued about how to solve complex problems with methodologies and tools. -
4 Guidelines to Using Marketing Analytics for Customer Retention and Lifetime Value
February 1, 2013
Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduced in the previous quarter with disappointing results. The CMO tells her team, “Fix the problem.” She wants new… -
The Battle for Sexy
January 25, 2013
It used to be that the creative side of marketing was the sexy side of the business—the glamorous side that got all the attention. Sure, great creative is still sexy, but data is giving creative a run for its money. In fact, back in October Harvard Business Review proclaimed data scientist to be “The Sexiest Job of the 21st Century.” Today you… -
Anametrix Launches Plug-in for Excel
January 24, 2013
Anametrix, a cloud-based data analytics platform, today launched the Anametrix Plug-in for Microsoft Excel to give users a bidirectional exchange between all of their data connection points and one of their preferred places for reports and calculations. Using Anametrix, a marketer, brand manager, business analyst, or a person in… -
Use Digital Analytics to Break Down Marketing Silos, Gain Real Customer Insight
January 17, 2013Picture this scenario: The CMO is meeting with his boss, the CEO. At the top of the agenda is discussion of marketing effectiveness and ability to drive predictable revenue. In other words, the CEO wants the marketing chief to quantify benefits to the company. If this CMO is like many, however, that question will not be easy to answer. -
Anametrix Names CMO Thorogood as CEO, Replacing Founder Barrelet
January 9, 2013After three years at the helm of San Diego analytics startup Anametrix, founder Blaise Barrelet has stepped aside as CEO, succeeded by Pelin Thorogood, the company’s chief marketing officer and a 20-year marketing and analytics strategist. Anametrix already is a global provider of Web-based marketing analytics for B2C companies. -
How to balance traditional, online, and social media
January 3, 2013
Getting the right marketing mix has always been a challenge, but never more than now with the explosion in social and digital channels. Businesses are investing more to market across these emerging channels in the race to acquire customers. But the key question remains — how does the complex relationship between traditional, online, and social media affect your customer acquisition costs? -
Metrics-Driven Marketing Meets the Multichannel Challenge
December 12, 2012
“If you cannot measure it, you cannot improve it!” Well over a hundred years later, Lord Kelvin’s words of wisdom ring all too true in the rapidly changing world of marketing. The 2011 IBM Global Chief Marketing Officer Study indicates that 63 percent of CMOs believe return on marketing investment (ROMI) will be the most important measure of their success by 2015. -
Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
December 12, 2012U-T San Diego uses Anametrix, a meta-analytics platform, to track the response and monetization rate of every aspect of each digital channel, including content, photography, video and ads. -
From Big Data Science to Big Data Action
November 29, 2012
While analytics have been available to businesses for decades, but it has largely been the domain of business analysts and researchers. The rise of big data now places analytics firmly in the marketers court. Earlier in the year, a CMO Council and SAS report indicated that only 26% of marketers leverage customer data and analytics to improve decisions, targeting and personalisation. -
The New Science of Retaining Customers
November 23, 2012Consider this familiar story. After promising initial purchases, your marketing team observes a steep falloff of buyer interest for some of your new products. In contrast, other offerings are doing surprisingly well. These offerings not only attract repeat purchases, but also more frequent ones among key buyer groups. -
Industry Experts Predict the Top 5 Digital Marketing Trends for 2013
November 23, 2012With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and efficiently managing the tags that drive the analytic insights. Below are a few predictions from industry experts on what’s coming up in 2013, courtesy of Tealium. -
Case In Brief: UT San Diego Goes on the Record on Relevancy
November 14, 2012
Savvy organizations are listening to their customers to determine whether they’re delivering the products or services that these clients expect and using these insights to make changes. In turn, business leaders are relying heavily on analytics to better understand the information that their customers are sharing with them. -
So many channels, so few quality leads
November 01, 2012Want to reach prospects and cultivate leads? The choices are overwhelming. Surveys and anecdotes extol everything from Pinterest boards to sandwich boards as the best way to attract new business. Even radio logged back-to-back years of overall spending growth in 2010 and 2011 after falling from 2007′s record levels. Simply put, there aren’t enough hours in the day or enough dollars in anyone’s marketing budget to take full advantage of every lead-generation opportunity available today. -
Anametrix Attracts More Funding, Launches Campaign Analytics Tool
October 9, 2012As you may have noticed, the analytics sector is exploding, making it a worthwhile investment, especially for companies like Anametrix, which built its platform from the ground up. Anametrix also has had some considerable experience (and success) employing its analytics platform within a few fortune 100 companies, which ranked among the various reasons that TVC Capital decided to invest in Anametrix. -
Anametrix Debuts Campaign Analytics Tool
October 9, 2012Acknowledging that marketers are seeking ways to analyze and understand the results of their multichannel campaigns, analytics platform provider Anametrix unveiled today its new Campaign Analytics product. The cloud-based technology, which is powered by the Anametrix platform, collects data from sources like Facebook, Twitter, LinkedIn, email, mobile sites, etc. which is then analyzed and visually displayed. -
Hitbox Alum Raise $4.4 Million For Analytics Startup Anametrix
October 9, 2012
Anametrix was founded in 2009 and in 2010 it acquired Nordic Research Corporation, an analytics company founded by former WebSideStory system architect Anders Olsson. Olsson is now CTO of Anametrix and is considered a co-founder. Other WebSideStory alum at Anametrix include chief marketing officer Pelin Thorogood and general counsel/VP of corporate development Michael Christian. -
Anametrix raises $4.4 million from TVC Capital to expand its real-time digital analytics platform
October 9, 2012
Real-time digital analytics platform Anametrix just raised $4.4 million in Series A funding from TVC Capital. The company plans to use its new investment to bring in more resources to overcome the growing demand by their customers for marketing analytics. -
Anametrix nabs $4 million to bring predictive analytics to marketers
October 9, 2012
Anametrix says it wants to help CMOs and lower-level marketing professionals increase their ROI, and better-target their email and social media outreach. The technology collects data from any source such as Facebook, Twitter, LinkedIn or community forums, which is analyzed and visually displayed. The idea is that with a better understanding of the data, marketers can uncover new revenue opportunities. -
The Daily Start-Up
January 17, 2012
Anametrix, the newest company from the team behind WebSideStory, one of the earliest website analytics companies, has landed $4.4 million in new funding. The San Diego-based company sells a visualization and analysis tool that pools marketing performance data from the websites, email, online advertising and other channels. Anametrix, founded in… -
Anametrix Adds Jim Schnepp as Chief Revenue Officer
October 9, 2012Anametrix, the first cloud-based, real-time digital analytics platform, appoints enterprise software sales veteran Jim Schnepp as its Chief Revenue Officer. Schnepp will enable the rapidly growing company to expand its global footprint by fulfilling increasing customer demand for digital analytics.