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Effective Measurement and Analytics in a Multichannel World

Taming the Many-Headed Digital Marketing Beast

The explosion of social media, digital media and digital channels has created a whole set of challenges to all marketing organizations. Not the least of these challenges is how to measure, analyze, and optimize this multi-headed beast.

Learn how to simplifying your multichannel marketing in 3 steps from Semphonic’s Gary Angel

  • Integrate the growing number data silos from your disparate customer engagement channels
  • Segment and target your customers more effectively
  • Move beyond analyzing just the “current state” of your marketing and discover the actual levers of change