This was the year that Black Friday started in earnest on Thanksgiving Day as shoppers got a running start on the biggest holiday shopping weekend. Some people scratched their heads, wondering if any holiday could remain sacrosanct in the juggernaut of U.S. holiday sales. Others went shopping. The National Retail Association (NRA) survey (conducted by Prosper Insights & Analytics) put traffic on Thanksgiving Day up 24 percent with some 45 million people shopping, an increase from 35 million last year.
Anametrix CEO Pelin Thorogood continues her conversation with Huw Griffiths, Chief Performance Officer at Universal McCann (UM), one of the world’s top media-buying agencies. Huw oversees the firm’s data and analytics teams, which create the foundation for advertising decisions made on behalf of clients globally.
McCann has been an iconic name in the advertising world for decades. Now Universal McCann (UM), one of the McCann brands, partners with clients in a world in which media is no longer simply watched but shared across many platforms. In this two-part blog, Anametrix CEO Pelin Thorogood speaks with Huw Griffiths, UM’s Chief Performance Officer.
Not all data is created equal when it comes to supporting good marketing decisions. The volume of data can quickly become too much of a good thing. In Part II of this blog, Anametrix CEO Pelin Thorogood continues her conversation with digital-analytics leader and consultant, François Salvert. Among other things, they look at what’s on the horizon for marketing analytics.
François Salvert, now a senior digital analyst working independently as a consultant, spent a decade managing the analytics department for Yellow Pages (2002-2012). He also led the web- and digital-analytics consulting practice at Client Spectrum. All that gives him an especially unique vantage to talk about analytics and online marketing. In this two-part blog with Anametrix CEO Pelin Thorogood, the two leaders explore the maturing field of marketing analytics.
More than 400 social business leaders gathered this week at Pivot Conference in New York to explore how to drive transformation in their organizations. Anametrix, one of the conference sponsors, was there to engage in the conversation and introduce a new solution: Anametrix for News and Entertainment Media, the first real-time multichannel analytics designed specifically for media and publishing.
In Part II of this blog on social media and broadcast television, we look at what types of information executives and marketing teams need to understand the complex, multichannel world of traditional and digital screens and the audiences they are wooing.
In this two-part blog, Anametrix Data Alchemy explores how social media changes broadcast television and the reverse, and we explore factors that are forcing change in the conventional advertising model.
Data Alchemy is delighted to bring you this guest post from Jim Sterne, an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. He has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital […]
In Part II of our guest blog, Stratigent CEO Bill Bruno and Pelin Thorogood, Anametrix CEO, explore Stratigent’s future as part of the international marketing agency, Ebiquity, as well as other bellwether changes in data-driven marketing.