Data Alchemy
The analytics blog for marketers — news, views, trends and commentary on big data and analytics.
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Apr 13 2015
olivier silvestre Ensighten today announced it has launched its Analytics Solutions Group under the leadership of Olivier Silvestre, an analytics thought leader and hands-on martech innovator. Ensighten acquired Anametrix for its pioneering, cloud-based marketing analytics platform last October. Now the new group will respond to rapidly growing interest among companies seeking to use advanced analytics to support […]

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Jan 29 2015
Tim In Part II of this blog on Ensighten’s Customer Success program, Tim Benhart, VP of Customer Success, continues his conversation with Pelin Thorogood, CEO of Anametrix, now an Ensighten company. With Ensighten releasing new product lines and growing so rapidly, recruiting the right support team becomes critical to assuring customer success. Here he talks more […]

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Jan 22 2015
Tim Benhart 1 Ensighten’s Tim Benhart, VP of Customer Success, is building his company’s customer-facing team to deliver professional services, support services and training programs. Here he talks with Pelin Thorogood, CEO of Anametrix, now an Ensighten company, about his philosophy of customer success, services being extend to Anametrix customers and the rapidly growing team he is recruiting. […]

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Jan 08 2015
HAVE A WONDERFUL-2 So is 2015 the year we will get omnichannel marketing right? For Part II of this blog post, Pelin reached out to five more analytics leaders and practitioners to comment about trends shaping our ability to optimize omnichannel marketing, as well as the obstacles standing in the way. Here are their predictions for 2015.

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Dec 18 2014
HAVE A WONDERFUL (2) Where will the quest for true omnichannel marketing lead in 2015? December 31, 2014, is the fifth anniversary of Ensighten. To mark that anniversary, Pelin Thorogood reached out to five industry thought leaders and analytics practitioners for their views on the biggest trends shaping omnichannel marketing optimization in 2015.

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Dec 11 2014
James Speaking 2 James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, continues his conversation this week with Pelin Thorogood, CEO of Anametrix, an Ensighten company. In the second part of this Data Alchemy blog, these two analytics thought leaders explore topics related to fully realizing the potential for true one-to-one marketing. Pelin: One-on-one marketing remains the Holy […]

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Dec 04 2014
James Niehaus 250X250 Ensighten, one of the world’s fastest growing tech companies, recently acquired Anametrix, the industry’s leading marketing analytics platform, creating broad data management and analytics capabilities for marketing teams. In the first of a series, the Data Alchemy blog features interviews with Ensighten and Anametrix leaders. Here James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, […]

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Nov 13 2014
shari-cleary-interview-thumb Viacom’s Shari Cleary leads an analytics team dedicated to understanding fan engagement for the entertainment giant’s programming for Comedy Central Digital, Spike Digital and TVLand. She’s VP of Strategic Insights and Research for the Viacom Entertainment Group. Here in Part 2 of this blog post,she and Pelin Thorogood, CEO of Anametrix, an Ensighten company, talk […]

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Nov 06 2014
Shari C As a Viacom executive and analytics expert, Shari Cleary has a unique vantage on fan engagement for TV programming offered by the world’s fifth largest broadcasting and cable company. She’s VP of Strategic Insights and Research for the Viacom Entertainment Group, a team responsible for audience metrics and analytics for Comedy Central Digital, Spike Digital […]

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Oct 14 2014
Anametrix an Ensighten Company When does 1 + 1 equal more than 2? The answer: when two tech innovators come together to support fundamental changes in how customers collect, own and act on data generated across the entire customer journey. The Anametrix team was delighted to come to work this morning as part of Ensighten, the world’s largest tag […]

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