Data Alchemy
The analytics blog for marketers — news, views, trends and commentary on big data and analytics.
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Dec 18 2014
HAVE A WONDERFUL (2) Where will the quest for true omnichannel marketing lead in 2015? December 31, 2014, is the fifth anniversary of Ensighten. To mark that anniversary, Pelin Thorogood reached out to five industry thought leaders and analytics practitioners for their views on the biggest trends shaping omnichannel marketing optimization in 2015.

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Dec 11 2014
James Speaking 2 James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, continues his conversation this week with Pelin Thorogood, CEO of Anametrix, an Ensighten company. In the second part of this Data Alchemy blog, these two analytics thought leaders explore topics related to fully realizing the potential for true one-to-one marketing. Pelin: One-on-one marketing remains the Holy […]

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Dec 04 2014
James Niehaus 250X250 Ensighten, one of the world’s fastest growing tech companies, recently acquired Anametrix, the industry’s leading marketing analytics platform, creating broad data management and analytics capabilities for marketing teams. In the first of a series, the Data Alchemy blog features interviews with Ensighten and Anametrix leaders. Here James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, […]

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Nov 13 2014
shari-cleary-interview-thumb Viacom’s Shari Cleary leads an analytics team dedicated to understanding fan engagement for the entertainment giant’s programming for Comedy Central Digital, Spike Digital and TVLand. She’s VP of Strategic Insights and Research for the Viacom Entertainment Group. Here in Part 2 of this blog post,she and Pelin Thorogood, CEO of Anametrix, an Ensighten company, talk […]

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Nov 06 2014
Shari C As a Viacom executive and analytics expert, Shari Cleary has a unique vantage on fan engagement for TV programming offered by the world’s fifth largest broadcasting and cable company. She’s VP of Strategic Insights and Research for the Viacom Entertainment Group, a team responsible for audience metrics and analytics for Comedy Central Digital, Spike Digital […]

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Oct 14 2014
Anametrix an Ensighten Company When does 1 + 1 equal more than 2? The answer: when two tech innovators come together to support fundamental changes in how customers collect, own and act on data generated across the entire customer journey. The Anametrix team was delighted to come to work this morning as part of Ensighten, the world’s largest tag […]

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Sep 18 2014
Anametrix Wins 2014 Stevie Gold Anametrix made a big commitment to deliver applied analytics designed for publishers and broadcasters with our News and Entertainment Media solution. So when the 2014 American Business Awards were announced late last week in San Francisco, we were delighted to walk away with the Gold Stevie Award for Best Product of the Year in the […]

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Sep 11 2014
#DATA14 It’s official. The world of data got its just due in Seattle this week. Mayor Ed Murray declared Tuesday, September 9, Data Day, as the Tableau Conference 2014 rolled into high gear in this city on the shores of Puget Sound. Anametrix went live on the show floor as a conference sponsor, débuting the new […]

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Sep 04 2014
Magic Quadrant for Business Intelligence and Analytics Platforms Industry analysts at Gartner argue that the business intelligence (BI) and analytics platform market is “in the middle of an accelerated transformation from BI systems used primarily for measurement and reporting to those that also support analysis, prediction, forecasting and optimization.” That acceleration comes with brisk innovation from new vendors, which are shaking up the […]

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Aug 28 2014
michael_cavaretta250x250 2 In this final blog post of three with Dr. Michael Cavaretta, we explore questions about big data, as well as some of his views on emerging technologies from start-ups. As Ford Motor Company’s top data scientist, Dr. Cavaretta has helped to shape the auto manufacturer’s use of data and analytics during the last 20 years. […]

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