The Marketing Analytics Blog | Anametrix

Data Alchemy

The Analytics Blog for Marketers
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Apr 17 2014
Tag Management Privacy 2 How do we enable privacy in the era of big data? One answer comes from what seems an unlikely source: the new, powerful tag management systems. Tag management systems bring together data that’s now scattered across multiple silos and connect it to the consumer. They offer a way in a single interface to view all your digital data, and they do it in ways that are light years easier than the manual processes of the past.

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Apr 09 2014
Tag Management Blog 2 Tag management, of course, is about much more than putting a tag on a website. Bottom line, it’s about all that customer data exploding across the growing number of digital channels − social and mobile platforms, websites and email campaigns. More data and more channels mean an accelerating number and type of digital tags.

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Apr 03 2014
og-22squared Can you buy viral success? What’s the organic lifetime of content posted on different social platforms? Chris Tuff, SVP, Director of Emerging media and Partnerships at the standout advertising agency, 22squared , was one of the first in advertising to see the power of working directly with Facebook and other social platforms. In Part II of this blog, he and Anametrix CEO Pelin Thorogood, talk about the “dos” and “don’ts” of promoting brands in social media, and how to be a “welcome intruder” in the lives of consumers.

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Mar 27 2014
christopher_tuff_thumb Chris Tuff, SVP, Director of Emerging Media and Partnerships at 22squared, clearly saw the future when he became one of the first marketers in the world to work directly with Facebook in 2005. He’s now part of the leadership team at advertising agency 22squared, a 92-year-old trailblazer in all things social, digital and more. The agency has been responsible for such highly creative, Effie Award-winning integrated ad campaigns as Buffalo Wild Wings Flavor Fanatics and American Standard’s Flush For Good. Here Chris talks with Anametrix CEO Pelin Thorogood about bringing social and emerging media to the marketing table for brands.

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Mar 13 2014
Read Wils Corrigan's conclusion of his post from last week Last week in the Data Alchemy Blog, Wils Corrigan, Ph.D., director of data science at Anametrix, took a deep dive into the relationship between marketing and data science. His conclusion: the interfaces between these groups need careful attention if we are to make better use of data for decisions. Here he talks with Anametrix CEO Pelin Thorogood about the interfaces required in the path from raw data sets to high-value information for decision makers.

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Mar 06 2014
PA Summit 2 Profile Wils Corrigan, Ph.D., director of data science at Anametrix, recently attended the Predictive Analytics Innovation Summit in San Diego. Last week in the Data Alchemy Blog, he explored the current state of analytics and some exciting new directions for the future. In Part II, he talks with Anametrix CEO Pelin Thorogood about a big issue common to every business. How do marketing teams get real use from data givens its growing volume, velocity and variety? How do you analyze data and then translate it into information supporting decision makers?

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Feb 27 2014
ie Predictive Analytics Innovation Summit Thumbnail-01 We caught up again last week with Anametrix’s motorcycle-riding data scientist, Wils Corrigan, Ph.D., at the Predictive Analytics Innovation Summit in San Diego. Wils is director of data science at Anametrix and an expert in how predictive analytics can guide business and marketing decisions. In this two-part blog interview with Anametrix CEO Pelin Thorogood, he talks about the conference, and the current and new applications of predictive analytics across industries.

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Feb 20 2014
Barry2 Barry Parshall, the new product management leader at Anametrix, has experienced the massive transformation in the analytics market first hand during his career spanning business intelligence, web analytics and the new advances in multichannel marketing analytics. In Part II of this blog, he continues his conversation with Anametrix CEO Pelin Thorogood.

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