The Marketing Analytics Blog | Anametrix

Data Alchemy

The Analytics Blog for Marketers
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Jul 17 2014
Word Cup 4 The world knows who won the 2014 FIFA World Cup this past Sunday, but the dust has not yet settled on another question. Who won the war of the brands? Sponsors and advertisers spent lavishly, producing memorable Tweets, memes, posts, pins, videos and campaigns combining them all − along with a few blunders. But one thing is clear. One of the big winners was social media.

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Jul 10 2014
WC Thumb Germany and Argentina head for the 2014 FIFA World Cup championship match at the iconic Maracanã stadium in Rio De Janeiro next Sunday. But the extraordinary semifinal between Germany and Brazil set off a record-setting Twitter storm as fans reeled from Germany’s 7-1 triumph. Twitter reported that with 35.6 million tweets, ‪#BRA‬‬ v #GER has set a new record as the most-discussed single sports game ever on the platform.

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Jul 03 2014
World Cup 2014 Anametrix copy Argentine star Lionel Messi isn’t just battling for 2014 FIFA World Cup. Top players like him and the great efforts from teams like the USA are fueling a worldwide boom in advertising campaigns and social media. Get this − a mind-blogging $5.7 billion is forecast to be spent on sponsorships and ads. In fact, the virtuoso play on the field is matched only by the creative edge of some of the world’s biggest brands vying for “air time” on the World Cup stage.

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Jun 26 2014
Adam-Hirsch-Digital-Strategist 2 Has social media enhanced or killed PR? Adam Hirsch, EVP of Emerging Media and Technology, continues his conversation with Anametrix CEO Pelin Thorogood, looking at how social media has come to inform and offer new opportunities for conversation in PR. As the executive who supports partnerships, platforms and technologies for Edelman Digital’s clients, Adam also talks about the future of data-drive PR and new platforms like mobile.

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Jun 19 2014
Cloverleaf-Featured1 2 Adam Hirsch’s resume reads like a history of emerging technology in the last decade, from his years at Mashable as one of its first employees and its chief operations officer to his current role with Edelman, the world’s largest public relations firm and a leader known for its innovation. Adam is EVP of Emerging Media and Technology, supporting partnerships, platforms and technologies for Edelman Digital’s clients. Here he is in conversation with Anametrix CEO Pelin Thorogood on the “ins and outs” of succeeding at digital marketing, PR and more.

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Jun 12 2014
Analytics Platform 2 What’s the key to moving from simple, surface-level dashboards and reports to data analytics that creates a foundation for marketing decisions? The marketing team may not be ready to adopt advanced functions like predictive analytics right away, but your analytics platform can be designed to mature as your business accelerates its use of data to drive performance.

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Jun 05 2014
2 Witness the recent meeting in San Diego of the Anametrix Customer Advisory Board, which brought together thought leaders and senior data scientists from companies like media giant Yellow Pages Canada, entertainment leader Viacom and the U-T San Diego, a “top 25” news organization. Also represented were Atlanta-based 22squared and Las Vegas-based R&R Partners, advertising and interactive agencies now using analytics to optimize client campaigns.

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May 29 2014
Telescope_Side_thumb In Part III of this Data Alchemy blog post, Kirk Borne, Ph.D., talks about the two biggest roadblocks to using big data in business. He also shares his views on big data as a critical asset to such diverse endeavors as exploring the vast reaches of space to helping businesses improve relationships with customers. Here is conversation with Anametrix CEO Pelin Thorogood.

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May 22 2014
Big Data Dashboard 2 We return this week for Part II of our blog with astrophysicist and data scientist, Kirk Borne, Ph.D. Formerly a NASA scientist, he’s one of the foremost experts in big data and its applications in business, government and science − from exploration of space to economic growth. Here again he speaks with Anametrix CEO Pelin Thorogood, this time identifying the areas where he thinks business will benefit most from big data.

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May 15 2014
121206503-X3 2 Astrophysicist and data scientist Kirk Borne, Ph.D., was among the first to comprehend the importance of vast increases in data as a NASA scientist for almost two decades and now professor of Astrophysics and Computational Science at George Mason University. In this blog, which will appear weekly in the next three weeks, he speaks with Pelin Thorogood, Anametrix CEO, on a range of topics relating to the uses and abuses of big data and analytics in science, government and business.

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