Data Alchemy
The analytics blog for marketers — news, views, trends and commentary on big data and analytics.
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Sep 04 2014
Magic Quadrant for Business Intelligence and Analytics Platforms Industry analysts at Gartner argue that the business intelligence (BI) and analytics platform market is “in the middle of an accelerated transformation from BI systems used primarily for measurement and reporting to those that also support analysis, prediction, forecasting and optimization.” That acceleration comes with brisk innovation from new vendors, which are shaking up the […]

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Aug 28 2014
michael_cavaretta250x250 2 In this final blog post of three with Dr. Michael Cavaretta, we explore questions about big data, as well as some of his views on emerging technologies from start-ups. As Ford Motor Company’s top data scientist, Dr. Cavaretta has helped to shape the auto manufacturer’s use of data and analytics during the last 20 years. […]

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Aug 21 2014
Data Scientist-2 Dr. Michael Cavaretta, leader of the Predictive Analytics Group in Ford’s Research and Advanced Engineering group, continues his conversation this week with Anametrix CEO Pelin Thorogood. He’s Ford’s top data scientist and an expert on how data can be used across corporate functions. Here he talks about his work in an internal consulting group, as […]

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Aug 14 2014
Mike Cavaretta 2 Dr. Michael Cavaretta heads the Predictive Analytics Group in Ford’s Research and Advanced Engineering. His interests are wide, having earned a Ph.D. with a dissertation on genetic algorithms, and he’s helped to shape the field of data science during the past two decades. Here in a three-part blog post, he talks with Anametrix CEO Pelin […]

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Jul 31 2014
Lag Analysis 2 Anametrix CEO Pelin Thorogood writes this week in ClickZ about advanced analytics for marketers. “Advanced Analytics: Coming soon to a marketing department near you.” Are the processes and techniques of advanced analytics out of reach of the marketing department, she asks? The answer is a resounding, “no.” In this Data Alchemy blog post, she expands […]

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Jul 24 2014
CMO and CIO There’s a good bit of talk going on about the sometimes-conflicting agendas of CMOs and CIOs − and for good reason. Digital platforms put pressure on CMOs to use a wealth of new technologies to track and make sense of an avalanche of data to drive revenue. There’s no question that the proliferation of tools ranging from web to social and mobile analytics has amplified the place of marketing in the technology stack.

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Jul 17 2014
Word Cup 4 The world knows who won the 2014 FIFA World Cup this past Sunday, but the dust has not yet settled on another question. Who won the war of the brands? Sponsors and advertisers spent lavishly, producing memorable Tweets, memes, posts, pins, videos and campaigns combining them all − along with a few blunders. But one thing is clear. One of the big winners was social media.

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Jul 10 2014
WC Thumb Germany and Argentina head for the 2014 FIFA World Cup championship match at the iconic Maracanã stadium in Rio De Janeiro next Sunday. But the extraordinary semifinal between Germany and Brazil set off a record-setting Twitter storm as fans reeled from Germany’s 7-1 triumph. Twitter reported that with 35.6 million tweets, ‪#BRA‬‬ v #GER has set a new record as the most-discussed single sports game ever on the platform.

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Jul 03 2014
World Cup 2014 Anametrix copy Argentine star Lionel Messi isn’t just battling for 2014 FIFA World Cup. Top players like him and the great efforts from teams like the USA are fueling a worldwide boom in advertising campaigns and social media. Get this − a mind-blogging $5.7 billion is forecast to be spent on sponsorships and ads. In fact, the virtuoso play on the field is matched only by the creative edge of some of the world’s biggest brands vying for “air time” on the World Cup stage.

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