Many news organizations are struggling with declines in advertising and profits. Learn how the U~T San Diego, a top 25 news organization, leveraged Anametrix multichannel marketing analytics to:
2014 SIIA Software CODiE Awards finalist for both Best Big Data Solution and Best Business Intelligence/ Analytics Solution.
2014 Red Herring 100 Winner
2014 Stevie finalist for Best New Product for Anametrix News and Entertainment Media
2014 DAA Awards for Excellence finalist in New Technology of the Year
There’s a good bit of talk going on about the sometimes-conflicting agendas of CMOs and CIOs − and for good reason. Digital platforms put pressure on CMOs to use a wealth of new technologies to track and make sense of an avalanche of data to drive revenue. There’s no question that the proliferation of tools ranging from web to social and mobile analytics has amplified the place of marketing in the technology stack.
“We believe Anametrix embodies the vision, drive and innovation that define a successful entrepreneurial venture. Anametrix should be proud of its accomplishment, as the competition was very strong.”
Alex Vieux, Publisher and CEO
“One thing marketers would love is the capability to take all the data from the various programs currently active and curating them together in a way that smart business decisions can be made. Anametrix does just that through its process and visualization service.”
“Anametrix seems to be able to provide the missing pieces of the digital analytics puzzle that have eluded too many companies and threatened them with obsolescence.”
“With the launch of the Excel plug-in, Anametrix customers who rely on the spreadsheet application for reporting reasons, which Thorogood says constitutes about 50 percent of its user base, now have automatic access to multichannel data right within the Excel interface.”
“Anametrix’s base offering for digital analytics is an Internet-hosted platform that collects, analyzes and displays data from any source or vendor on any channel.”
“Anametrix can integrate with many existing solutions out of the box. It also has an API and a connector for the R programming language.”
“Anametrix pulls data from a variety of different sources both online and off-line, including Web analytics, social media, search engine marketing, email marketing, U.S. Census data and outside research.”
“The San Diego-based company sells a visualization and analysis tool that pools marketing performance data from the websites, email, online advertising and other channels. Anametrix, founded in 2010, helps marketers analyze all these channels in a single visualization tool.”
Wall Street Journal