Many news organizations are struggling with declines in advertising and profits. Learn how the U~T San Diego, a top 25 news organization, leveraged Anametrix multichannel marketing analytics to:
Anametrix has been named a finalist in the 2014 SIIA Software CODiE Awards for both Best Big Data Solution and Best Business Intelligence/ Analytics Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence for 29 years. The awards have over 75 categories and are organized by industry focus of Content, Education, and Software.
Once you have the tag management data, and combine with other relevant data sources, what do you do with it all? Almost everything is measureable today. But that doesn’t mean it’s meaningful. Gaining insights from the volume, velocity of variety of data generated in today’s digital world requires analytical tools and insight into the metrics that matter.
“One thing marketers would love is the capability to take all the data from the various programs currently active and curating them together in a way that smart business decisions can be made. Anametrix does just that through its process and visualization service.”
“Anametrix seems to be able to provide the missing pieces of the digital analytics puzzle that have eluded too many companies and threatened them with obsolescence.”
“With the launch of the Excel plug-in, Anametrix customers who rely on the spreadsheet application for reporting reasons, which Thorogood says constitutes about 50 percent of its user base, now have automatic access to multichannel data right within the Excel interface.”
“Anametrix’s base offering for digital analytics is an Internet-hosted platform that collects, analyzes and displays data from any source or vendor on any channel.”
“The point is, marketing analytics, and especially the cloud based variety, is a growing segment, and one that Anametrix clearly intends to stay relevant in.”
“Anametrix can integrate with many existing solutions out of the box. It also has an API and a connector for the R programming language.”
“Anametrix pulls data from a variety of different sources both online and off-line, including Web analytics, social media, search engine marketing, email marketing, U.S. Census data and outside research.”
“The San Diego-based company sells a visualization and analysis tool that pools marketing performance data from the websites, email, online advertising and other channels. Anametrix, founded in 2010, helps marketers analyze all these channels in a single visualization tool.”
Wall Street Journal