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This easy-to-use and comprehensive solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion and comparing it to paid and owned media.
Customers are voting with their wallets, and there is a growing gap between their expectations and businesses’ focus in their planning and product relevance. What’s the answer? Data is the “secret sauce” when it comes converting “likes” to leads and purchases.
“One thing marketers would love is the capability to take all the data from the various programs currently active and curating them together in a way that smart business decisions can be made. Anametrix does just that through its process and visualization service.”
“Anametrix seems to be able to provide the missing pieces of the digital analytics puzzle that have eluded too many companies and threatened them with obsolescence.”
“With the launch of the Excel plug-in, Anametrix customers who rely on the spreadsheet application for reporting reasons, which Thorogood says constitutes about 50 percent of its user base, now have automatic access to multichannel data right within the Excel interface.”
“Anametrix’s base offering for digital analytics is an Internet-hosted platform that collects, analyzes and displays data from any source or vendor on any channel.”
“The point is, marketing analytics, and especially the cloud based variety, is a growing segment, and one that Anametrix clearly intends to stay relevant in.”
“Anametrix can integrate with many existing solutions out of the box. It also has an API and a connector for the R programming language.”
“Anametrix pulls data from a variety of different sources both online and off-line, including Web analytics, social media, search engine marketing, email marketing, U.S. Census data and outside research.”
“The San Diego-based company sells a visualization and analysis tool that pools marketing performance data from the websites, email, online advertising and other channels. Anametrix, founded in 2010, helps marketers analyze all these channels in a single visualization tool.”
Wall Street Journal